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Writer's pictureLauren Petrich

Did We Win? The Race Isn’t Over Yet! The Artisan Parlor & Locals Choice Awards 2024

Did We Win? The Race Isn’t Over Yet!

The votes are in, the polls are closed, and the big question on everyone’s mind is: Did Artisan Parlor win the Locals Choice Award? While we don’t have the official answer just yet, the past week has been nothing

Artisan Parlor's original branded digital flyer for the Local's Choice Awards. The flyer features a festive and elegant design with a dark background, starry lights, and purple and gold accents. The text reads: 'Vote for us! Local's Choice Awards - Artisan Parlor for Temecula Valley's Best in Beauty. Happy Holidays from @Artisan_Parlor.' The background includes salon shelves with beauty products and a neon sign reading 'Good Vibes Only.
Artisan Parlor's original branded digital flyer for the Local's Choice Awards. The flyer features a festive and elegant design with a dark background, starry lights, and purple and gold accents. The text reads: 'Vote for us! Local's Choice Awards - Artisan Parlor for Temecula Valley's Best in Beauty.

short of extraordinary. The final tally will be announced on December 12th at the Locals Choice Awards Party, and trust me, we’re just as anxious as you are to find out! 🥂


But here’s the thing—this race wasn’t just about votes. It was about showing up, working hard, and proving what we’re made of. And let me tell you, we worked our asses off. From strategizing and executing a multi-front campaign to connecting with some of the most amazing people in our community, this week has been a win in every possible way. 🙌


Before we dive into the odds and scenarios, let’s take a moment to recognize the incredible team behind the Locals Choice Awards: The Social Agenda, In the Loop Temecula, and Temecula Life. These three powerhouse marketing brands created something larger than life—coordinating hundreds of thousands of votes while planning the best-produced holiday party of the year at Akash Winery. The sheer manpower of this four-person team is awe-inspiring. Hats off to you, and thank you for making us part of this extraordinary journey. 🎉


 

Turning Up the Heat: Odds, Scenarios, and Statistics

So, what are the chances Artisan Parlor walks away with the win? Here’s what we know so far:


Daily Percentages Recap (these are not official numbers, literally just based on what I could screen shot each morning before the story timed out)

Screenshot from the Local's Choice Awards Instagram story showcasing the 'Best in the Beauty Industry' category. A voting bar graph displays percentages: Guru with 30%, Babe Cave with 16%, and Artisan Parlor leading with 53%. The background features a chic salon interior with pendant lights and greenery. Logos for Temecula Life, The Social Agenda, and In the Loop are visible at the bottom.
Screenshot from the Local's Choice Awards Instagram story from Tuesday's results, showcasing the 'Best in the Beauty Industry' category. A voting bar graph displays percentages: Guru with 30%, Babe Cave with 16%, and Artisan Parlor leading with 53%.
  • Monday: Guru 38%, Artisan Parlor 36%, Babe Cave 28%

  • Tuesday: Guru 30%, Artisan Parlor 53%, Babe Cave 17%

  • Wednesday: Guru 42%, Artisan Parlor 41%, Babe Cave 16%

  • Thursday: Guru 36%, Artisan Parlor 40%, Babe Cave 24%

  • Friday: Guru 42%, Artisan Parlor 37%, Babe Cave 20%

  • Saturday: Guru 43%, Artisan Parlor 43%, Babe Cave 15%

  • Sunday: Guru 46%, Artisan Parlor 44%, Babe Cave 10%


Possible Scenarios

  1. Equal Daily Vote Totals If each day saw the same total number of votes, Artisan Parlor’s cumulative percentages would secure the win. Our powerhouse days, Tuesday (51%) and Sunday (44%), keep us in a strong position.

  2. Random Daily Vote Totals If certain days had more votes, the outcome depends on where those high totals landed:

    • Artisan Parlor’s Advantage: High totals on Tuesday/Sunday favor us.

    • Guru’s Edge: High totals on Wednesday or Friday could close the gap.

  3. Sunday Surge If Sunday had the highest vote count of the week (a common trend), Guru’s 46% to our 44% makes this a nail-biter.

  4. The Odds Based on cumulative percentages, Artisan Parlor has a 60-70% chance of winning. But let’s be honest—this race is so close, it’s impossible to call until the final votes are tallied. We’re staying hopeful, confident, and grateful for the incredible support you’ve shown. 💪


 

The Real Wins So Far for Artisan Parlor's Local Choice Awards Campaign

Win or lose, this week has been a massive success for Artisan Parlor. Here’s what we’ve accomplished:

  • Website Traffic: A jaw-dropping 500% increase, bringing hundreds of new people to our brand. 💻

  • Client List Growth: We’ve added 189+ potential new clients to our database.

  • Free Blowout Bookings: 272 free blowouts—each an opportunity to build relationships and showcase our craft. 💇‍♀️

  • Instagram Engagement: Reached 52.4k people, with exponential growth in likes, shares, and comments. 📈

  • Team Development: Trained seven stylists on direct message marketing, teaching them to network boldly and professionally.

  • Campaign Execution: Successfully executed an 11-point, week-long marketing campaign, proving our creativity and hustle.

  • Community Connections: Built relationships with incredible local businesses who supported us every step of the way:

This isn’t just a competition—it’s been a celebration of community, collaboration, and hard work. 💥


 

A Note to Guru and Babe Cave

To Guru and Babe Cave: You are fierce competitors, and we’ve loved every minute of this race. Your passion and drive have pushed us to work harder and think bigger. Thank you for making this such an incredible experience.


I’d love to see us use our combined reach and energy to do something truly impactful for this industry. Whether it’s collaborating on education, mentoring up-and-coming stylists, or even organizing a new “race” to fundraise for local nonprofits, I’m game for it all. Together, we could take this momentum and turn it into something extraordinary. 💡


 


A Heartfelt Thank You

To our Artisan Parlor family: You are everything. Your votes, shares, and words of encouragement have been overwhelming. This competition wasn’t just about winning—it was about celebrating the excellence in how we serve you, our clients and community. And soon, we can’t wait to deliver those free blowouts as a thank-you for your unwavering support.


To our new friends and alliances: Your belief in us has been nothing short of extraordinary. You’ve shown us that connection and collaboration are the heart of this industry, and we’re so excited to keep building these relationships.


To my team: Watching you step up, network fearlessly, and prove what you’re capable of has been the highlight of my career. You’ve shown tenacity, resilience, and heart. You’ve made me so proud, and this is just the beginning.


Now, we wait. But one thing is certain: this experience has already been a win. On December 12th, we’ll raise a glass to the connections, growth, and memories we’ve made—and to the bright future ahead.

Artisan Parlor's original branded digital flyer for the Local's Choice Awards. The flyer features a festive and elegant design with a dark background, starry lights, and purple and gold accents. The text reads: 'Vote for us! Local's Choice Awards - Artisan Parlor for Temecula Valley's Best in Beauty. Happy Holidays from @Artisan_Parlor.' The background includes salon shelves with beauty products and a neon sign reading 'Good Vibes Only.
Artisan Parlor, Temecula's highest rated salon.

With gratitude and excitement,

Lauren Slays Hair

The Artisan Parlor Team

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